Glossary
Value Proposition
Your value proposition is the worth that your company or brand brings to a prospective consumer, customer or client. In order to create a strong value proposition that sells your worth well, it’s important to understand the perspective of those who will use your products or services. By framing the proposition in terms of what it will do for them, you’ll show clear value to prospective customers.
Related Terms
Glossary
Catered Content
Content that is specifically curated for the person receiving it. The use of tracking and analytical tools can give you information on user behavior that can allow for this level of personalized advertising and content.
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Glossary
Conversion Rate
The ratio of conversions for an ad campaign compared to the total number of views or interactions with that ad. A conversion can be defined in several different ways, but is often related to the sale of a product or service.
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Glossary
Crawl
In web terms, crawling refers to minimally invasive programs that scan webpages and entire websites to catalog their content. Websites should be crawlable and easily interpreted by these programs so that your site is properly represented on search engines like Google and Bing.
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