Glossary
Pagerank
Pagerank is an algorithm developed by Google that is used to estimate how important a particular page is. The primary way this is determined is through analysis of links to that page from outside sources.
Related Terms
Glossary
Email Marketing
Email Marketing is an umbrella term to refer to the many different types of emails that can be sent as part of a company or individual’s marketing outreach. The planning, creation, execution, tracking and analysis of these sends is included in the concept.
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Glossary
Sprint
A Sprint is a component of an agile marketing approach. It refers to a brief but intense period of work by a team with a defined end goal of that work. Many projects in an agile marketing model are produced through a series of sprints, between which feedback is gathered and adjustments are made to the next cycle of work.
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Glossary
HTML
Hypertext Markup Language, or HTML, is a coding language for items displayed in a web browser. HTML is the underlying coding language behind a lot of what you see on the internet.
Importantly, HTML often doesn’t operate alone to describe web elements. Complimentary languages such as CSS are often used to define the visual attributes, while HTML defines overarching site structure and metadata.
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