Brand Identity

Any consumer good or service where the transaction takes place online. Some sites, such as Amazon, are almost exclusively dedicated to e-Commerce.

In marketing, a lead is a prospective customer. Not all leads are equally promising, and not all engagement types are the same that signify a potential lead. Any engagement with your company or website, though, indicates a potential lead.

The Sales Funnel is a term that refers to the journey customers take on the path toward becoming a paying customer. It is often displayed as a visual model that indicates a journey through successive steps.