Brand Identity

Hypertext Markup Language, or HTML, is a coding language for items displayed in a web browser. HTML is the underlying coding language behind a lot of what you see on the internet.

Importantly, HTML often doesn’t operate alone to describe web elements. Complimentary languages such as CSS are often used to define the visual attributes, while HTML defines overarching site structure and metadata.

A meta description is an HTML tag for a web page that describes the page briefly, summarizing it. 

Meta descriptions are read by search engines and often displayed for users. For example, the brief description for web pages you see in Google results is often pulled directly from the page’s meta description.

Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.