B2B

A/B Testing refers to controlled marketing experiments done to test different approaches to marketing campaigns. You’ll see it used most often in areas such as email marketing, with things like different headlines, or different offers. Or web design, where the copy and layout of a page will be tested in two different ways.

Within the experiment, you’ll split the audience who sees each, then monitor the results.

Using this method, you’re able to collect data on what approaches work best to get a desired outcome, such as email clicks, online purchases or newsletter subscriptions.

In the context of web design, the Hero area (sometimes used as “Hero Image” as well) refers to the primary spread on a webpage, usually the site’s homepage, at or near the top of the screen and generally just below the navigation menu.

Your hero area should be the most visually prominent area of the page, and also have the most immediate, actionable information for the user to your site.

An electronic book, often available on a website as a downloadable PDF or other easily readable format.

eBooks can be great ways to provide value for website visitors while also obtaining contact information of those who have frequented your site and sought information from you.