Glossary
CPM
An acronym that stands for Cost Per Thousand. The number most often refers to the number of impressions an ad receives. This could be on a video channel (television or streaming), social media, banner display ad, or other marketing channel.
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Glossary
Content Marketing
Content Marketing is the holistic process of planning, creating and distributing content across media platforms. Content marketing can include, but isn’t limited to, blogs, videos, podcasts, print publications, apps and more.
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Glossary
Domain Authority (DA)
Domain Authority is an aggregate score for your website that calculates your website’s ranking and likelihood of appearing in other searches. It was first developed by the SEO company Moz, though other analytical software tools have since developed their own versions of the metric.
Domain Authority is not a standardized metric as defined by search engines, but can be a reasonable gauge of overall website health and ranking.
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Glossary
Boutique Web Design Agency
Website design group that creates custom, more personalized websites for their clients. Many organizations choose to work with boutique agencies because it’s easier to develop an ongoing relationship with them and craft a unique website that separates a company from their competition. Conversely, some boutique agencies are small enough that they cannot provide comprehensive web and marketing services, but rather specialize in a small subset of project types.
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