Glossary
CPM
An acronym that stands for Cost Per Thousand. The number most often refers to the number of impressions an ad receives. This could be on a video channel (television or streaming), social media, banner display ad, or other marketing channel.
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Glossary
Keyword Stuffing
Keyword stuffing is a “black hat” SEO technique, wherein sites will “stuff” a webpage with words on a topic they’d like to rank for, but without concern for the usability, accuracy or informational value of the page.
This practice is frowned upon by search engines and can damage your search rankings if you engage in it.
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Glossary
GUI
Graphical User Interface, or GUI, is what allows users to engage with a website intuitively, with visual representations of the underlying coded elements.
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Glossary
Social Media Marketing
Any outreach, paid or organic, via social media channels with the intent to generate engagement, leads and revenue for a company.
Social media sites differ greatly in their demographics and marketing options, so it’s important to research your audience and their preferred social platforms before engaging in social media marketing campaigns.
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