CPM

Once a prospective customer is in your database and can be contacted in some way, lead nurturing refers to the communications provided to that person in order to guide them further along the path toward your products or services.

A classic lead nurturing technique is via email marketing, wherein a series of emails will be sent that are intended to inform the person about your brand and increase their interest in trust in utilizing your products or services.

Artificial Intelligence (AI) tools that are designed to aid in marketing efforts. ChatGPT is the most well-known of these in recent years, but hundreds of tools exist that, among other tasks, help to predict consumer behavior and improve ad quality for a specific audience.

Linked text or images on a website that link to other pages on the same website.

Creating logical internal links to related content is important, because it helps search engines relate the various types of content on your site. Websites with a lot of content should have a defined internal linking strategy to help support major topics they’d like to rank for in searches.