Glossary
Boutique Marketing Agency
Specialized marketing organization that generally works with smaller teams than larger agencies. The primary benefit of working with such an organization is that they create unique marketing plans catered to your organization and industry in ways that are more personalized than traditional agencies can often provide. Boutique agencies are generally less well-known, however, and due to their size maintain more limited client portfolios.
Related Terms
Glossary
Pain Point
Pain points are sources of frustration with potential customers that a company should try to solve through their products or services. Figuring out what your audience’s main pain points are that your brand is in a position to improve can be a gigantic step toward crafting a company’s messaging.
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Glossary
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) are the methods by which sites try to increase their rankings in search engines through paid advertisements. Product or business listing on various search platforms support this structure and allow businesses to pay and/or compete for prominent listings.
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Glossary
A/B Testing
A/B Testing refers to controlled marketing experiments done to test different approaches to marketing campaigns. You’ll see it used most often in areas such as email marketing, with things like different headlines, or different offers. Or web design, where the copy and layout of a page will be tested in two different ways.
Within the experiment, you’ll split the audience who sees each, then monitor the results.
Using this method, you’re able to collect data on what approaches work best to get a desired outcome, such as email clicks, online purchases or newsletter subscriptions.
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