Glossary
Boutique Marketing Agency
Specialized marketing organization that generally works with smaller teams than larger agencies. The primary benefit of working with such an organization is that they create unique marketing plans catered to your organization and industry in ways that are more personalized than traditional agencies can often provide. Boutique agencies are generally less well-known, however, and due to their size maintain more limited client portfolios.
Related Terms
Glossary
UTM Parameters
Urchin Tracking Modules (UTMs) are additions to a web page URL that provide specific information to marketers, such as what site the user came from and what marketing campaign the visit should be attributed to.
These are useful in tracking ads to determine metrics like return on investment (ROI).
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Glossary
Content Marketing
Content Marketing is the holistic process of planning, creating and distributing content across media platforms. Content marketing can include, but isn’t limited to, blogs, videos, podcasts, print publications, apps and more.
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Glossary
Customer Journey
A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.
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