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The number of visits to a particular web page. Page views are separate from users, since the same user may visit a web page multiple times in a given period of time.

Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.

Artificial Intelligence (AI) tools that are designed to aid in marketing efforts. ChatGPT is the most well-known of these in recent years, but hundreds of tools exist that, among other tasks, help to predict consumer behavior and improve ad quality for a specific audience.