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Refers to any software that helps to create and maintain content on a website. Popular content management systems include Wordpress, Hubspot and Drupal. Proprietary content management systems can also be created to a company’s personalized specifications.

An approach to web-based marketing that emphasizes attracting people to your site, and its products and services, through informational content that is searched and shared.

This is in juxtaposition to paid marketing, which pays money to present ads and similar placements in order to draw people to your site. In an inbound marketing model, organic search traffic is the primary driver of traffic to many key pages.

Alt Text is used to describe images on your website. This relates mainly to accessibility issues on websites. If images on your site fail to load, the alt text can still be displayed that will provide visual context for the user.