Glossary
Pay Per Click (PPC)
Pay Per Click advertising is a shorthand for any digital ad platform where you only pay for the number of times users click on your ad. This can be an effective way to ensure that you are not paying for exposure to audiences who won’t be interested in your product or service.
An example of PPC advertising would be a Google search ad.
Related Terms
Glossary
Software as a Service (SaaS)
Software tools that are an end product in themselves, but help to facilitate other services or product creation. Examples include project management software and graphic design software.
Entire companies exist to provide software tools to individuals or businesses, as well as support for those products.
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Glossary
Conversion Rate
The ratio of conversions for an ad campaign compared to the total number of views or interactions with that ad. A conversion can be defined in several different ways, but is often related to the sale of a product or service.
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Glossary
Brand
A brand is collectively, the terms, symbols and products that differentiate one product, service or company from another. Companies will often be referred to as brands.
Branded products or content refers to output from the company that is explicitly marketed as being that brand's product or service. Coca-Cola is a famous example of using the brand to market a product.
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