Pay Per Click (PPC)

In general, an algorithm is a set of instructions that is assigned a specific analytical task. It most often applies to mathematics and computer science.

For websites and digital marketers, algorithms refer to the many programs designed to analyze and assess either a website, individual digital elements, or user behavior on a site. Based on this data, the algorithm could then be designed to rank a website, list a web element as a search result, or suggest content to a user, such as on Youtube or Facebook.

Two Factor Authentication, often abbreviated 2FA, is a security precaution in which users must use two separate methods of confirming their identity before gaining access to areas of a website that contain sensitive or personal information.

Two factor authentication is considered standard practice in many industries that conduct medical, financial or otherwise personal business online.

301 redirect refers to a code sent by a website’s hosting server to a browser. In practice, it means you’ll get redirected to a new page when you input the old URL.

For website administrators, 301 redirects shouldn’t be used in excess, but can be a good way to deliver relevant pages to users when the original page has been removed or the content has been merged into another page.

From an SEO perspective, the old page’s ranking will transfer to the new page.