Full Stack

Graphical User Interface, or GUI, is what allows users to engage with a website intuitively, with visual representations of the underlying coded elements.

A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.

An analytical tool that monitors traffic to your website and produces a color-coded “heat” map of user behavior on a site. Areas that are scrolled and clicked more will show up as hotter than others.

This allows you to see how people interact with your site design, and make iterative improvements that generate more engagement with important site elements.