Glossary
Dofollow
A tag applied to a hyperlink on a website to indicate to search engines that the destination link is one of quality. Dofollow links can be a great way to build your website’s authority with search engines, since they indicate that many other websites trust yours for information related to a specific topic.
Related Terms
Glossary
Back End Development
Back end development refers to work that’s done on server-side software or applications. This means it’s not visible on a live website. A lot of logical parameters, database structuring, and website architecture would be considered back-end work.
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Glossary
Marketing Automation
Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.
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Glossary
Conversion
Successful completion of a web-based task, as defined by whoever is tracking for the conversion. Typical conversions are things like signing up for a newsletter, the sale of a particular product, or clicking on an ad.
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