Glossary
Dofollow
A tag applied to a hyperlink on a website to indicate to search engines that the destination link is one of quality. Dofollow links can be a great way to build your website’s authority with search engines, since they indicate that many other websites trust yours for information related to a specific topic.
Related Terms
Glossary
Accessibility
Accessibility as it refers to websites is the idea of ensuring those with disabilities can still interact with your website without significant restrictions.
There are numerous best practices to ensure accessibility, and they have evolved in recent years. Staying compliant with accessibility guidelines is both good for your potential user base and will aid your site’s rankings, since these considerations are starting to inform how algorithms view and rank sites.
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Glossary
Alt Text
Alt Text is used to describe images on your website. This relates mainly to accessibility issues on websites. If images on your site fail to load, the alt text can still be displayed that will provide visual context for the user.
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Glossary
Customer Relationship Management (CRM)
Customer Relationship Management refers to software tools that help to collect, maintain and parse user databases and related information. The most elaborate CRM systems include numerous integrated marketing options that will interface with a company’s database. Popular CRM systems include Salesforce, Hubspot and ServiceTitan.
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