Glossary
CAN-SPAM
CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing, referring to a legislative act from 2003. It’s a law that sets national standards for commercial emails. In order for mass emails to be legal, they must comply with CAN-SPAM guidelines.
Related Terms
Glossary
Web Browser
A program for interfacing with web-based sites and resources on the internet. Popular web browsers include Firefox, Chrome, Safari, Edge and others.
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Glossary
Keyword
Keyword is a bit of a misnomer, because it can refer to a word or entire phrase that appears in web searches.
However, in either case, it refers to a word or phrase representing a specific search term and idea. Websites will build strategies to rank for particular keywords that are closely related to their products or services, in order to generate more traffic and leads.
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Glossary
Digital Marketing
Refers to any form of communication that uses the internet or other forms of digital communication. This can include numerous marketing channels across a broad array of platforms, software tools, and personal devices.
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