CAN-SPAM

A tag applied to a hyperlink on a website to indicate to search engines that the destination link is one of quality. Dofollow links can be a great way to build your website’s authority with search engines, since they indicate that many other websites trust yours for information related to a specific topic.

Domain Authority is an aggregate score for your website that calculates your website’s ranking and likelihood of appearing in other searches. It was first developed by the SEO company Moz, though other analytical software tools have since developed their own versions of the metric. 

Domain Authority is not a standardized metric as defined by search engines, but can be a reasonable gauge of overall website health and ranking.

Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.