Glossary
Hero
In the context of web design, the Hero area (sometimes used as “Hero Image” as well) refers to the primary spread on a webpage, usually the site’s homepage, at or near the top of the screen and generally just below the navigation menu.
Your hero area should be the most visually prominent area of the page, and also have the most immediate, actionable information for the user to your site.
Related Terms
Glossary
Customer Journey
A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.
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Glossary
Pagerank
Pagerank is an algorithm developed by Google that is used to estimate how important a particular page is. The primary way this is determined is through analysis of links to that page from outside sources.
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Glossary
CAPTCHA
CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart. A long acronym, but one that simply refers to a basic test that humans can answer quite simply but computers struggle to solve. It is used as a security precaution on many sites.
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