Keyword Stuffing

Linked text or images on a website that link to other pages on the same website.

Creating logical internal links to related content is important, because it helps search engines relate the various types of content on your site. Websites with a lot of content should have a defined internal linking strategy to help support major topics they’d like to rank for in searches.

The ratio of conversions for an ad campaign compared to the total number of views or interactions with that ad. A conversion can be defined in several different ways, but is often related to the sale of a product or service.

The Sales Funnel is a term that refers to the journey customers take on the path toward becoming a paying customer. It is often displayed as a visual model that indicates a journey through successive steps.