Keyword Stuffing

A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.

Reputation Management refers to a variety of tasks related to upholding and maintaining a company’s public image. Reputation management tasks can include issuing surveys to assess customer happiness, encouraging company reviews of the company’s customers, and responding to reviews in order to address customer concerns and feedback.

A Minimum Viable Product (MVP) is a term most often used in product development in business. It refers to the least a particular product needs to do in order to be usable by its intended user.

The purpose of the MVP is to create a usable product and get feedback on it immediately, before additional features are added. This can reduce development time by identifying flaws in a product early in the development process.

This can also relate to web-based applications, which often have non-core features that are not needed for the product to work well for a majority of its users.