Keyword Stuffing

Software and processes that allow marketing functions to be run without constant manual input. For larger organizations, marketing automation is necessary to handle large volumes of customers and the large volume of data that accompanies such a user base.

Keyword is a bit of a misnomer, because it can refer to a word or entire phrase that appears in web searches. 

However, in either case, it refers to a word or phrase representing a specific search term and idea. Websites will build strategies to rank for particular keywords that are closely related to their products or services, in order to generate more traffic and leads.

An electronic book, often available on a website as a downloadable PDF or other easily readable format.

eBooks can be great ways to provide value for website visitors while also obtaining contact information of those who have frequented your site and sought information from you.