Topic Cluster

Pagerank is an algorithm developed by Google that is used to estimate how important a particular page is. The primary way this is determined is through analysis of links to that page from outside sources.

Breadcrumbs provide a navigation trail for users on a website. If they’re in a particular sub-section of the website, breadcrumbs allow them to see how they got there and what previous, high-level topic pages they could view as well that link to their current page.

Having a clear breadcrumb structure for a website is important, since it relates to user experience and avoids confusing visitors to your site.

Brand awareness is the measurement of how well-known your brand and company is within a given market. Brand awareness can be broken into sub-categories based on age, gender, geographic region and other variables.

Many marketing campaigns are designed not simply to sell products or services, but to increase the public’s awareness of the brand as a whole, which will lead to long-term word-of-mouth and sales opportunities.