Glossary
Long Tail Keyword
A phrase used in search engines that is often a long phrase and refers to a very specific search query.
Long tail keywords often don’t have high volume, but if you can create content for relevant long tail keywords that relate to your brand’s products and website, the traffic you get from these searches can be very valuable.
Related Terms
Glossary
Pain Point
Pain points are sources of frustration with potential customers that a company should try to solve through their products or services. Figuring out what your audience’s main pain points are that your brand is in a position to improve can be a gigantic step toward crafting a company’s messaging.
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Glossary
Semantic HTML
Semantic HTML refers to numerous coding tags to indicate site structure and relative importance within a page’s content. This can be as simple as bolding or italicizing certain words, all the way to how you lay out the content to make it more easily readable by both users and search engines.
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Glossary
Content Marketing
Content Marketing is the holistic process of planning, creating and distributing content across media platforms. Content marketing can include, but isn’t limited to, blogs, videos, podcasts, print publications, apps and more.
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