Glossary
Search Engine Results Page (SERP)
Search Engine Results Pages, or SERPs, are the numerous listings for search engine queries that are not strictly organic results. In a typical Google search, for example, you may see product listings for sale, a local map with business listing and their contact information, a “questions also asked” panel, and more. Getting your site and services listed in these can be a valuable way to increase both traffic and sales.
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Glossary
Web Browser
A program for interfacing with web-based sites and resources on the internet. Popular web browsers include Firefox, Chrome, Safari, Edge and others.
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Glossary
Catered Content
Content that is specifically curated for the person receiving it. The use of tracking and analytical tools can give you information on user behavior that can allow for this level of personalized advertising and content.
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Glossary
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) are the methods by which sites try to increase their rankings in search engines through paid advertisements. Product or business listing on various search platforms support this structure and allow businesses to pay and/or compete for prominent listings.
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