Glossary
Search Engine Results Page (SERP)
Search Engine Results Pages, or SERPs, are the numerous listings for search engine queries that are not strictly organic results. In a typical Google search, for example, you may see product listings for sale, a local map with business listing and their contact information, a “questions also asked” panel, and more. Getting your site and services listed in these can be a valuable way to increase both traffic and sales.
Related Terms
Glossary
General Data Protection Regulation (GDPR)
The GDPR generally refers to a law adopted by the European Union (EU) that is related to personal privacies and human rights. It’s often invoked in regard to personal data that is collected by businesses, regulating their usage of this data. The law was adopted in 2016 and went into effect in 2018.
Making sure your data privacy and sharing policies are compliant with GDPR regulations is an important step for businesses that manage personal information.
View Definition
Glossary
Cost Per Acquisition (CPA)
Cost Per Acquisition first involves creating a target action (e.g. purchasing a product), then calculates how much money is being spent in advertising dollars for one of these actions to be completed. Reducing CPA in your marketing channels, and comparing types of ads to see which is more effective, can be a useful way to reduce unnecessary costs.
View Definition
Glossary
Brand Identity
Brand Identity is a collection of aspects that make up your company and how it engages with customers. Your company’s messaging, tone and values are all aspects of brand identity.
View Definition