Glossary
Backlink
A backlink is linked text on a website that sends the user to another website. You’ll often see sources cited in articles via backlinks to another source.
Backlinks are extremely important for website authority, because you are aligning yourself with related websites and sources within your industry. It’s just as important to work toward obtaining links from other sites to yours, which signals to search engines that your website is useful and trustworthy. Many strategies exist for maximizing a site’s backlink profile.
Related Terms
Glossary
QR Code
QR codes are barcode images that can be read by most mobile devices and will direct the user to a specific webpage. They’re often used to help track users of ads and to aid people in finding a web page related to an ad.
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Glossary
HTTPS
Hypertext Transfer Protocol Secure, or HTTPS, indicates the use of specific encryption on web browsers. It is used by numerous websites and is considered a best practice for encrypting your site against certain types of malicious attacks.
You can see whether or not a site is using HTTPS by viewing the full URL of a webpage, which is often either http:// or https:// with the latter using the encryption.
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Glossary
H1
A semantic HTML tag that denotes a webpage’s main subject. This is sometimes referred to as the page’s title, but in coding terminology, is different from the Title tag, which is the title that will appear on a browser tab. An H1 subject will only appear on the page itself.
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