Glossary
Backlink
A backlink is linked text on a website that sends the user to another website. You’ll often see sources cited in articles via backlinks to another source.
Backlinks are extremely important for website authority, because you are aligning yourself with related websites and sources within your industry. It’s just as important to work toward obtaining links from other sites to yours, which signals to search engines that your website is useful and trustworthy. Many strategies exist for maximizing a site’s backlink profile.
Related Terms
Glossary
Sales Funnel
The Sales Funnel is a term that refers to the journey customers take on the path toward becoming a paying customer. It is often displayed as a visual model that indicates a journey through successive steps.
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Glossary
SSL Certificate
An SSL Certificate is a digital certificate that authenticates a website with browsers and search engines, and allows the site to have an encrypted connection. A lapsed certificate license will usually result in a loss of traffic as warnings for users block entry to the site.
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Glossary
301 Redirect
301 redirect refers to a code sent by a website’s hosting server to a browser. In practice, it means you’ll get redirected to a new page when you input the old URL.
For website administrators, 301 redirects shouldn’t be used in excess, but can be a good way to deliver relevant pages to users when the original page has been removed or the content has been merged into another page.
From an SEO perspective, the old page’s ranking will transfer to the new page.
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