Domain Name

Refers to any website work where the end result is seen by users of the website. This is in contrast to back end development, which is the underlying site infrastructure and code that isn’t seen by users of your site.

The ratio of conversions for an ad campaign compared to the total number of views or interactions with that ad. A conversion can be defined in several different ways, but is often related to the sale of a product or service.

Email Bounces are emails that don’t deliver. This can be due to several potential reasons, including deleted email addresses, those that are typed incorrectly, inboxes that aren’t monitored and are full, unable to accept new messages, or those with strict filters that block certain message types.