Glossary
H1
A semantic HTML tag that denotes a webpage’s main subject. This is sometimes referred to as the page’s title, but in coding terminology, is different from the Title tag, which is the title that will appear on a browser tab. An H1 subject will only appear on the page itself.
Related Terms
Glossary
Topic Cluster
A term in content marketing that refers to a related series of pieces of content. Collectively, these pieces of content form a related cluster that can aid in developing trust for the site’s users and to inform search engines of a primary topic on the site.
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Glossary
Metadata
Metadata is data that applies to other data. This can seem confusing to some, so for an example, you may take a picture and save it digitally on your computer. That image’s metadata could include information such as when and where the picture was taken. In this way, the file contains both the image itself and additional descriptive data. Other metadata can include creator information and licensing or legal rights related to a file’s use.
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Glossary
e-Commerce
Any consumer good or service where the transaction takes place online. Some sites, such as Amazon, are almost exclusively dedicated to e-Commerce.
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