H1

Brand awareness is the measurement of how well-known your brand and company is within a given market. Brand awareness can be broken into sub-categories based on age, gender, geographic region and other variables.

Many marketing campaigns are designed not simply to sell products or services, but to increase the public’s awareness of the brand as a whole, which will lead to long-term word-of-mouth and sales opportunities.

Minification refers to the reduction in file size for website elements.

The purpose of this is to reduce the load time of your website, which can increase when it has to load large files. This is better for the visitors to your site, and is also preferred by search engines, which will often base rankings on page load times.

In digital marketing, a benchmark is a specific metric that you compare results to. A benchmark can relate to impressions, clicks, open rate, sales, or many other metrics. An established threshold is then used to determine success or failure of a particular campaign or piece of content. Benchmarks for an email campaign, for example, might be 20% open rate, 2% click through rate, and 0.5% sales rate on a product that the email is highlighting. 

The success or failure of the campaign would be measured against these numbers. Ideally, you’re developing benchmarks based on past campaign results in order to create personalized benchmarks for your business that allow you to compare across marketing channels.