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Two Factor Authentication, often abbreviated 2FA, is a security precaution in which users must use two separate methods of confirming their identity before gaining access to areas of a website that contain sensitive or personal information.

Two factor authentication is considered standard practice in many industries that conduct medical, financial or otherwise personal business online.

Hick’s Law is a psychological principle that, in a marketing and web design context, relates to the number of options presented to a user. The more options a user is given, the longer it will take them to make a decision. Therefore, best practices in web design, for instance, include minimizing clutter and non-essential options from major pages, in order to focus user attention on those items you consider most important.

Email Marketing is an umbrella term to refer to the many different types of emails that can be sent as part of a company or individual’s marketing outreach. The planning, creation, execution, tracking and analysis of these sends is included in the concept.