Glossary
H1
A semantic HTML tag that denotes a webpage’s main subject. This is sometimes referred to as the page’s title, but in coding terminology, is different from the Title tag, which is the title that will appear on a browser tab. An H1 subject will only appear on the page itself.
Related Terms
Glossary
Session (Web Session)
An individual visit to a website. This could consist of a visit to a single page or click throughs to numerous pages on the site, and can also take seconds or hours depending on the user.
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Glossary
Total Addressable Market
Refers to the entirety of a company’s potential customer base. The total addressable market might be used to refer to the broadest possible marketing campaign that would still reach a relevant audience.
Often, this market is used not to create marketing campaigns, but to break into sub-groups, from which more targeted marketing efforts can be made to more specialized but still large groups of potential customers.
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Glossary
Software as a Service (SaaS)
Software tools that are an end product in themselves, but help to facilitate other services or product creation. Examples include project management software and graphic design software.
Entire companies exist to provide software tools to individuals or businesses, as well as support for those products.
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