Glossary
Open Rate
Open Rate is the percentage of people who open a mass email sent by a brand or individual. Open rates can be monitored and analyzed to assess for deficiencies in email quality and relevance to the audience.
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Glossary
Infographic
Infographics are images displayed on web browsers that contain visualizations of data or information in ways that aim to aid comprehension of the information they contain.
Infographics can be a great way to educate your audience without resorting to visually uninteresting text blurbs. This is particularly true when a graphic may help to explain a vital piece of data.
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Glossary
Lead Generation
The act of producing prospective customers for a business. Lead generation tools run the digital gamut, and include elements on websites, paid ads, social media posts and word-of-mouth campaigns.
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Glossary
Nofollow
A backlink that carries the “nofollow” HTML tag. This indicates to search engines that should not count as a vote of quality for that site.
Some sites, particularly those with user-generated content, will mark all of their backlinks as nofollow, to avoid abuse of their content systems to generate backlink SEO value for third-party websites.
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