Open Rate

A comprehensive overview of a company’s major competitors, specifically as it relates to their brand identity, website, advertising and other marketing efforts. Any communication channel could be considered during a competitor analysis, including paid ads, blogs and videos, print ads, website design, social media presence and more.

The ratio of conversions for an ad campaign compared to the total number of views or interactions with that ad. A conversion can be defined in several different ways, but is often related to the sale of a product or service.

A free, browser-based software that allows users to link their website to the Google Analytics (GA) platform. The tool then gives users information about users and traffic to their website including, but not limited to, total visitors and visits, individual pages visited, what site users entered your website from, and demographic information on users such as age and geographic region.

The most recent version of Google Analytics is GA4, replacing the previous version, Universal Analytics. Having GA set up for your business is an easy and important step to gathering useful data on your website’s effectiveness.