Pillar Page

Any outreach, paid or organic, via social media channels with the intent to generate engagement, leads and revenue for a company.

Social media sites differ greatly in their demographics and marketing options, so it’s important to research your audience and their preferred social platforms before engaging in social media marketing campaigns.

A comprehensive brand document that outlines the guidelines for presenting a company and its brand image in both digital and physical placements.

Elements of a style guide can include color scheme, acceptable logos and uses of those logos, the tone and character of marketing copy, and any taglines or rules that are specific to the brand that may supercede generic grammatical rules.

Your value proposition is the worth that your company or brand brings to a prospective consumer, customer or client. In order to create a strong value proposition that sells your worth well, it’s important to understand the perspective of those who will use your products or services. By framing the proposition in terms of what it will do for them, you’ll show clear value to prospective customers.