Glossary
Guest Blog
Blogs written by a third-party organization or individual for a website on a specific topic. Guest blogs usually come with the expectation that the writer’s organization is linked and/or mentioned within the article or author biography. This provides a passive benefit for the writer to promote their efforts elsewhere, while also providing relevant information for the site’s readers.
Depending on the policies of the publishing site, the blogs may be subject to editorial review.
Related Terms
Glossary
Long Tail Keyword
A phrase used in search engines that is often a long phrase and refers to a very specific search query.
Long tail keywords often don’t have high volume, but if you can create content for relevant long tail keywords that relate to your brand’s products and website, the traffic you get from these searches can be very valuable.
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Glossary
Javascript
JS, or Javascript, is a programming language used on numerous websites. Most sites you visit incorporate JS in some way to define the behavior of the site when a user takes particular actions.
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Glossary
CAN-SPAM
CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing, referring to a legislative act from 2003. It’s a law that sets national standards for commercial emails. In order for mass emails to be legal, they must comply with CAN-SPAM guidelines.
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