Glossary
Total Addressable Market
Refers to the entirety of a company’s potential customer base. The total addressable market might be used to refer to the broadest possible marketing campaign that would still reach a relevant audience.
Often, this market is used not to create marketing campaigns, but to break into sub-groups, from which more targeted marketing efforts can be made to more specialized but still large groups of potential customers.
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Glossary
eBook
An electronic book, often available on a website as a downloadable PDF or other easily readable format.
eBooks can be great ways to provide value for website visitors while also obtaining contact information of those who have frequented your site and sought information from you.
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Glossary
API
API stands for Application Programming Interface. It’s used most frequently to refer to how two pieces of software or databases can “talk” to one another. Any plug-in you’ve used for a website or integration between a software application and an internal database would be an example of two interfaces interacting with one another.
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Glossary
Web Browser
A program for interfacing with web-based sites and resources on the internet. Popular web browsers include Firefox, Chrome, Safari, Edge and others.
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