Glossary
Hick’s Law
Hick’s Law is a psychological principle that, in a marketing and web design context, relates to the number of options presented to a user. The more options a user is given, the longer it will take them to make a decision. Therefore, best practices in web design, for instance, include minimizing clutter and non-essential options from major pages, in order to focus user attention on those items you consider most important.
Related Terms
Glossary
AdSense
AdSense is Google’s platform for website monetization. Users can make money on their site by offering ad space, and advertisers can position themselves on relevant sites by creating multimedia ads that will be displayed throughout Google’s ad network.
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Glossary
Buyer Persona (Customer Persona)
A Buyer Persona, or Customer Persona, is a hypothetical customer of your brand that is representative of a specific type of customer that your product or service appeals to. In creating a fictionalized version of these ideal customers, it allows companies to create ads and other content that is specifically targeted at these persona types, and is thus more likely to perform well.
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Glossary
Duplicate Content
Duplicate Content is much like it says, text or elements on the internet that are duplicated elsewhere. Duplicate content within your own website should be monitored and adjusted as needed. If the content is duplicated elsewhere on the internet, search engines will attempt to determine which is the original source, though it’s often best to try to avoid this issue when possible.
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