Glossary
Hick’s Law
Hick’s Law is a psychological principle that, in a marketing and web design context, relates to the number of options presented to a user. The more options a user is given, the longer it will take them to make a decision. Therefore, best practices in web design, for instance, include minimizing clutter and non-essential options from major pages, in order to focus user attention on those items you consider most important.
Related Terms
Glossary
Featured Snippet
The Featured Snippet is a short-form answer to a search engine query that is displayed at or near the top of the page. The search engine attempts to respond to the query and present a succinct answer within the search results themselves, before linking to the webpage that the answer came from.
Crafting web content that aims to be showcased in the featured snippet can be a valuable way of generating traffic for your website.
View Definition
Glossary
Customer Journey
A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.
View Definition
Glossary
Pillar Page
Pillar Pages are core pages on a website that comprehensively cover a particular topic. Often, these pages are thousands of words long, and contain a trover of information and resources related to the core topic.
This can help both the page and the site as a whole rank in search engines for a specific topic.
View Definition