Glossary
Hick’s Law
Hick’s Law is a psychological principle that, in a marketing and web design context, relates to the number of options presented to a user. The more options a user is given, the longer it will take them to make a decision. Therefore, best practices in web design, for instance, include minimizing clutter and non-essential options from major pages, in order to focus user attention on those items you consider most important.
Related Terms
Glossary
Nofollow
A backlink that carries the “nofollow” HTML tag. This indicates to search engines that should not count as a vote of quality for that site.
Some sites, particularly those with user-generated content, will mark all of their backlinks as nofollow, to avoid abuse of their content systems to generate backlink SEO value for third-party websites.
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Glossary
Lifetime Value (LTV)
Lifetime Value (LTV) is a calculation of how much a new customer will be worth to your company over their entire lifetime.
This calculation can alter other calculations, such as the acceptable cost of acquiring a new customer. The initial value of that customer may be too low to justify a particular cost, but their LTV could justify the advertising cost to acquire them.
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Glossary
Sales Funnel
The Sales Funnel is a term that refers to the journey customers take on the path toward becoming a paying customer. It is often displayed as a visual model that indicates a journey through successive steps.
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