Glossary
Hick’s Law
Hick’s Law is a psychological principle that, in a marketing and web design context, relates to the number of options presented to a user. The more options a user is given, the longer it will take them to make a decision. Therefore, best practices in web design, for instance, include minimizing clutter and non-essential options from major pages, in order to focus user attention on those items you consider most important.
Related Terms
Glossary
Lead Nurturing
Once a prospective customer is in your database and can be contacted in some way, lead nurturing refers to the communications provided to that person in order to guide them further along the path toward your products or services.
A classic lead nurturing technique is via email marketing, wherein a series of emails will be sent that are intended to inform the person about your brand and increase their interest in trust in utilizing your products or services.
View Definition
Glossary
Software as a Service (SaaS)
Software tools that are an end product in themselves, but help to facilitate other services or product creation. Examples include project management software and graphic design software.
Entire companies exist to provide software tools to individuals or businesses, as well as support for those products.
View Definition
Glossary
CAN-SPAM
CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing, referring to a legislative act from 2003. It’s a law that sets national standards for commercial emails. In order for mass emails to be legal, they must comply with CAN-SPAM guidelines.
View Definition