Glossary
Hick’s Law
Hick’s Law is a psychological principle that, in a marketing and web design context, relates to the number of options presented to a user. The more options a user is given, the longer it will take them to make a decision. Therefore, best practices in web design, for instance, include minimizing clutter and non-essential options from major pages, in order to focus user attention on those items you consider most important.
Related Terms
Glossary
Responsive Web Design
Responsive Web Design is a model in which websites are created with different screen sizes in mind, across device types (desktop computers, mobile phones, tablets). A responsive design will adjust itself in real-time according to the screen size of the device the user is viewing the site on.
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Glossary
Wireframe
A Wireframe is a visual outline of a web page or web element. In a design sense, it’s intended to provide a sketch of the eventual live design. It can be easier and quicker to make design adjustments at this stage, so that you avoid costly and lengthy adjustments to more complicated web elements later in the design process.
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Glossary
eBook
An electronic book, often available on a website as a downloadable PDF or other easily readable format.
eBooks can be great ways to provide value for website visitors while also obtaining contact information of those who have frequented your site and sought information from you.
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