Glossary
Featured Snippet
The Featured Snippet is a short-form answer to a search engine query that is displayed at or near the top of the page. The search engine attempts to respond to the query and present a succinct answer within the search results themselves, before linking to the webpage that the answer came from.
Crafting web content that aims to be showcased in the featured snippet can be a valuable way of generating traffic for your website.
Related Terms
Glossary
Style Guide
A comprehensive brand document that outlines the guidelines for presenting a company and its brand image in both digital and physical placements.
Elements of a style guide can include color scheme, acceptable logos and uses of those logos, the tone and character of marketing copy, and any taglines or rules that are specific to the brand that may supercede generic grammatical rules.
View Definition
Glossary
Email Bounce
Email Bounces are emails that don’t deliver. This can be due to several potential reasons, including deleted email addresses, those that are typed incorrectly, inboxes that aren’t monitored and are full, unable to accept new messages, or those with strict filters that block certain message types.
View Definition
Glossary
B2B
B2B stands for Business to Business. It refers to businesses whose services or products are intended for other businesses, rather than direct to individual customers (B2C). Some industries, such as financial services, can be both B2B and B2C depending on the type of services being offered.
View Definition