Glossary
Customer Journey
A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.
Related Terms
Glossary
Long Tail Keyword
A phrase used in search engines that is often a long phrase and refers to a very specific search query.
Long tail keywords often don’t have high volume, but if you can create content for relevant long tail keywords that relate to your brand’s products and website, the traffic you get from these searches can be very valuable.
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Glossary
CAN-SPAM
CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing, referring to a legislative act from 2003. It’s a law that sets national standards for commercial emails. In order for mass emails to be legal, they must comply with CAN-SPAM guidelines.
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Glossary
Marketing Qualified Lead (MQL)
Marketing Qualified Leads (MQL) are those prospective customers that, through some action related to marketing efforts, are more likely than others to become a customer.
This can be tracked a number of ways, and is often related to users who take a specific action on a website that isn’t a full purchase, but indicates a strong interest in purchasing.
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