Glossary
Customer Journey
A Customer Journey is the path a customer takes through various engagements with a company and its content and services. This is often visualized as a map or other infographic for marketers to be able to see the stages of engagement of a company’s customers. This allows marketers to create ads and content for specific stages in this journey.
Related Terms
Glossary
Brand Awareness
Brand awareness is the measurement of how well-known your brand and company is within a given market. Brand awareness can be broken into sub-categories based on age, gender, geographic region and other variables.
Many marketing campaigns are designed not simply to sell products or services, but to increase the public’s awareness of the brand as a whole, which will lead to long-term word-of-mouth and sales opportunities.
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Glossary
URL
Uniform Resource Locator, or URL, refers to a website, individual web page or other resource online.
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Glossary
Web Hosting
Web Hosting is a service that supports and maintains a live website. For your website to go live, it needs to be hosted on one of these platforms.
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