Competitor Analysis

Website design group that creates custom, more personalized websites for their clients. Many organizations choose to work with boutique agencies because it’s easier to develop an ongoing relationship with them and craft a unique website that separates a company from their competition. Conversely, some boutique agencies are small enough that they cannot provide comprehensive web and marketing services, but rather specialize in a small subset of project types.

Specialized marketing organization that generally works with smaller teams than larger agencies. The primary benefit of working with such an organization is that they create unique marketing plans catered to your organization and industry in ways that are more personalized than traditional agencies can often provide. Boutique agencies are generally less well-known, however, and due to their size maintain more limited client portfolios.

The number of times an ad is clicked compared to the number of impressions it has. Stated differently, clickthrough rate is the ratio of views to clicks. Monitoring clickthrough rates on digital ad campaigns and email sends, for example, can lead to insights that will improve future campaigns.