Glossary
Mobile First
Most web traffic on the internet is now from mobile devices. Mobile First refers to a design philosophy that prioritizes a website’s mobile view first, rather than desktop or tablet views. All need to be completed for a website to be fully functional, but this prioritizes the view that a majority of users will see.
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Glossary
Dofollow
A tag applied to a hyperlink on a website to indicate to search engines that the destination link is one of quality. Dofollow links can be a great way to build your website’s authority with search engines, since they indicate that many other websites trust yours for information related to a specific topic.
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Glossary
Lead Generation
The act of producing prospective customers for a business. Lead generation tools run the digital gamut, and include elements on websites, paid ads, social media posts and word-of-mouth campaigns.
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Glossary
Two Factor Authentication (2FA)
Two Factor Authentication, often abbreviated 2FA, is a security precaution in which users must use two separate methods of confirming their identity before gaining access to areas of a website that contain sensitive or personal information.
Two factor authentication is considered standard practice in many industries that conduct medical, financial or otherwise personal business online.
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