Bounce Rate

In general, an algorithm is a set of instructions that is assigned a specific analytical task. It most often applies to mathematics and computer science.

For websites and digital marketers, algorithms refer to the many programs designed to analyze and assess either a website, individual digital elements, or user behavior on a site. Based on this data, the algorithm could then be designed to rank a website, list a web element as a search result, or suggest content to a user, such as on Youtube or Facebook.

A Domain Name is a web address, or URL, that points to a specific website or resource. Various providers license or sell domain names, and companies generally own the rights to their unique domain.

Cost per lead is a model wherein companies pay a third-party service to provide leads for their business. This may be on an ad hoc basis or in a subscription model, with varying rates for different volumes and types of leads.