Glossary
Sprint
A Sprint is a component of an agile marketing approach. It refers to a brief but intense period of work by a team with a defined end goal of that work. Many projects in an agile marketing model are produced through a series of sprints, between which feedback is gathered and adjustments are made to the next cycle of work.
Related Terms
Glossary
Call to Action (CTA)
A Call to Action is any prompt on a website or app asking the user to take a specific action, often in the form of a clickable button. “Buy Now” is a common example, though calls to action don’t always have to involve a purchase. Signing up for a newsletter or downloading a free eBook can be valuable CTAs that increase user trust and also obtain contact information of interested visitors.
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Glossary
Software as a Service (SaaS)
Software tools that are an end product in themselves, but help to facilitate other services or product creation. Examples include project management software and graphic design software.
Entire companies exist to provide software tools to individuals or businesses, as well as support for those products.
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Glossary
CSS
Stands for Cascading Style Sheets and is utilized in website design. CSS is used to establish visual parameters for coded elements of a website that are written in other coding languages, such as HTML or XML. Stated more plainly, CSS primarily relates to how your website looks. Many of the layout and graphical elements on sites are designed using CSS parameters.
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