User Interface (UI)

A program for interfacing with web-based sites and resources on the internet. Popular web browsers include Firefox, Chrome, Safari, Edge and others.

Black Hat Tactics refer to a range of practices that increase a website’s ranking with search engines that are explicitly against the rules established by those engines.

One common example is keyword stuffing, which refers to spamming particular keywords on a page in order to try to rank for those topics. This sacrifices the user experience, since the page is not informational or useful, and is merely attempting to trick search engines.

In general, some black hat tactics may increase a site’s ranking temporarily, but will inevitably damage the site’s reputation and effectiveness long-term.

Navigation refers to how users use your website, and the paths they take to arrive at various pages. Streamlining navigation to promote easy use of your website can be important, and help users to find relevant information more quickly.