User Interface (UI)

Cost per lead is a model wherein companies pay a third-party service to provide leads for their business. This may be on an ad hoc basis or in a subscription model, with varying rates for different volumes and types of leads.

Email Marketing is an umbrella term to refer to the many different types of emails that can be sent as part of a company or individual’s marketing outreach. The planning, creation, execution, tracking and analysis of these sends is included in the concept.

Two Factor Authentication, often abbreviated 2FA, is a security precaution in which users must use two separate methods of confirming their identity before gaining access to areas of a website that contain sensitive or personal information.

Two factor authentication is considered standard practice in many industries that conduct medical, financial or otherwise personal business online.