User Interface (UI)

A calculation of the cost for an ad or marketing campaign, compared to the amount of trackable revenue it provided for the company. ROI is an important metric for many campaigns, because it relates directly to the profitability of an ad or project.

Sometimes revenue can’t be tracked precisely and attributed to an ad or campaign, though many digital ads are now able to provide this granular tracking to aid in business decisions.

Once a prospective customer is in your database and can be contacted in some way, lead nurturing refers to the communications provided to that person in order to guide them further along the path toward your products or services.

A classic lead nurturing technique is via email marketing, wherein a series of emails will be sent that are intended to inform the person about your brand and increase their interest in trust in utilizing your products or services.

Refers to both the front end (what the user sees on a website) and back end (processing, data storage, etc.) of a website. Full stack developers are those who work in design environments for both front- and back-end projects.