Glossary
User Interface (UI)
User Interface refers to the actual architecture of a site that allows a user to engage with it and navigate it. It is closely related to user experience (UX) but not identical.
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Glossary
RSS
Really Simple Syndication, or RSS, is an application that allows people to easily track updates to a website. It’s commonly used to follow updates to website blogs.
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Glossary
Open Rate
Open Rate is the percentage of people who open a mass email sent by a brand or individual. Open rates can be monitored and analyzed to assess for deficiencies in email quality and relevance to the audience.
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Glossary
Sitemap
A structured file that catalogs and organizes a website, for easy, readable access by search engines.
A sitemap should be submitted to major search engines when you create a site, and also any time you have large-scale restructuring of the site. New sitemaps do not need to be generated every time a new page goes live. These will usually be crawled by search engines and added to the number of indexed pages on a site.
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