Algorithm

Hypertext Transfer Protocol Secure, or HTTPS, indicates the use of specific encryption on web browsers. It is used by numerous websites and is considered a best practice for encrypting your site against certain types of malicious attacks.

You can see whether or not a site is using HTTPS by viewing the full URL of a webpage, which is often either http:// or https:// with the latter using the encryption.

Originally, Above the Fold referred to print newspapers, and described everything on the top half of the front page.

In website design, Above the Fold refers to any elements that are visible at the top of a webpage, usually the site’s homepage, without having to scroll down.

Optimizing the design of your homepage above the fold can be important to make a good first impression and clarify the intent of your website for the user. However, on some mobile-first or app-based sites, other considerations present themselves, since scrolling for the majority of a page’s content is more expected on these platforms.

A tag applied to a hyperlink on a website to indicate to search engines that the destination link is one of quality. Dofollow links can be a great way to build your website’s authority with search engines, since they indicate that many other websites trust yours for information related to a specific topic.