Glossary
Algorithm
In general, an algorithm is a set of instructions that is assigned a specific analytical task. It most often applies to mathematics and computer science.
For websites and digital marketers, algorithms refer to the many programs designed to analyze and assess either a website, individual digital elements, or user behavior on a site. Based on this data, the algorithm could then be designed to rank a website, list a web element as a search result, or suggest content to a user, such as on Youtube or Facebook.
Related Terms
Glossary
Breadcrumbs
Breadcrumbs provide a navigation trail for users on a website. If they’re in a particular sub-section of the website, breadcrumbs allow them to see how they got there and what previous, high-level topic pages they could view as well that link to their current page.
Having a clear breadcrumb structure for a website is important, since it relates to user experience and avoids confusing visitors to your site.
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Glossary
Cost Per Click (CPC)
A calculation of how much each ad click costs in a given ad campaign. CPC can be affected by the ad itself, or by its competitive environment. If an ad is targeted at a high-volume search term, for example, more companies may be bidding for ads related to that search, thus driving up the price.
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Glossary
Lifetime Value (LTV)
Lifetime Value (LTV) is a calculation of how much a new customer will be worth to your company over their entire lifetime.
This calculation can alter other calculations, such as the acceptable cost of acquiring a new customer. The initial value of that customer may be too low to justify a particular cost, but their LTV could justify the advertising cost to acquire them.
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