Glossary
Algorithm
In general, an algorithm is a set of instructions that is assigned a specific analytical task. It most often applies to mathematics and computer science.
For websites and digital marketers, algorithms refer to the many programs designed to analyze and assess either a website, individual digital elements, or user behavior on a site. Based on this data, the algorithm could then be designed to rank a website, list a web element as a search result, or suggest content to a user, such as on Youtube or Facebook.
Related Terms
Glossary
Minification
Minification refers to the reduction in file size for website elements.
The purpose of this is to reduce the load time of your website, which can increase when it has to load large files. This is better for the visitors to your site, and is also preferred by search engines, which will often base rankings on page load times.
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Glossary
Google Business (or Google My Business)
A business listing that appears in Google searches for your business. This listing can include several types of information, such as the business’s address, customer reviews, pictures, company description, phone number or other contact information, and ads or announcements about the company.
Having your Google Business page set up and regularly updating and maintaining it is an important step in making sure your company ranks for relevant searches.
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Glossary
Session (Web Session)
An individual visit to a website. This could consist of a visit to a single page or click throughs to numerous pages on the site, and can also take seconds or hours depending on the user.
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