Content Marketing

An approach to web-based marketing that emphasizes attracting people to your site, and its products and services, through informational content that is searched and shared.

This is in juxtaposition to paid marketing, which pays money to present ads and similar placements in order to draw people to your site. In an inbound marketing model, organic search traffic is the primary driver of traffic to many key pages.

An SSL Certificate is a digital certificate that authenticates a website with browsers and search engines, and allows the site to have an encrypted connection. A lapsed certificate license will usually result in a loss of traffic as warnings for users block entry to the site.

A Domain Name is a web address, or URL, that points to a specific website or resource. Various providers license or sell domain names, and companies generally own the rights to their unique domain.