Content Marketing

A backlink that carries the “nofollow” HTML tag. This indicates to search engines that should not count as a vote of quality for that site.

Some sites, particularly those with user-generated content, will mark all of their backlinks as nofollow, to avoid abuse of their content systems to generate backlink SEO value for third-party websites.

A Wireframe is a visual outline of a web page or web element. In a design sense, it’s intended to provide a sketch of the eventual live design. It can be easier and quicker to make design adjustments at this stage, so that you avoid costly and lengthy adjustments to more complicated web elements later in the design process.

Refers to the entirety of a company’s potential customer base. The total addressable market might be used to refer to the broadest possible marketing campaign that would still reach a relevant audience.

Often, this market is used not to create marketing campaigns, but to break into sub-groups, from which more targeted marketing efforts can be made to more specialized but still large groups of potential customers.