Responsive Web Design

Open Rate is the percentage of people who open a mass email sent by a brand or individual. Open rates can be monitored and analyzed to assess for deficiencies in email quality and relevance to the audience.

Content Marketing is the holistic process of planning, creating and distributing content across media platforms. Content marketing can include, but isn’t limited to, blogs, videos, podcasts, print publications, apps and more.

A comprehensive brand document that outlines the guidelines for presenting a company and its brand image in both digital and physical placements.

Elements of a style guide can include color scheme, acceptable logos and uses of those logos, the tone and character of marketing copy, and any taglines or rules that are specific to the brand that may supercede generic grammatical rules.