Glossary
Social Media Marketing
Any outreach, paid or organic, via social media channels with the intent to generate engagement, leads and revenue for a company.
Social media sites differ greatly in their demographics and marketing options, so it’s important to research your audience and their preferred social platforms before engaging in social media marketing campaigns.
Related Terms
Glossary
301 Redirect
301 redirect refers to a code sent by a website’s hosting server to a browser. In practice, it means you’ll get redirected to a new page when you input the old URL.
For website administrators, 301 redirects shouldn’t be used in excess, but can be a good way to deliver relevant pages to users when the original page has been removed or the content has been merged into another page.
From an SEO perspective, the old page’s ranking will transfer to the new page.
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Glossary
GUI
Graphical User Interface, or GUI, is what allows users to engage with a website intuitively, with visual representations of the underlying coded elements.
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Glossary
General Data Protection Regulation (GDPR)
The GDPR generally refers to a law adopted by the European Union (EU) that is related to personal privacies and human rights. It’s often invoked in regard to personal data that is collected by businesses, regulating their usage of this data. The law was adopted in 2016 and went into effect in 2018.
Making sure your data privacy and sharing policies are compliant with GDPR regulations is an important step for businesses that manage personal information.
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