Glossary
Social Media Marketing
Any outreach, paid or organic, via social media channels with the intent to generate engagement, leads and revenue for a company.
Social media sites differ greatly in their demographics and marketing options, so it’s important to research your audience and their preferred social platforms before engaging in social media marketing campaigns.
Related Terms
Glossary
Pay Per Click (PPC)
Pay Per Click advertising is a shorthand for any digital ad platform where you only pay for the number of times users click on your ad. This can be an effective way to ensure that you are not paying for exposure to audiences who won’t be interested in your product or service.
An example of PPC advertising would be a Google search ad.
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Glossary
Infographic
Infographics are images displayed on web browsers that contain visualizations of data or information in ways that aim to aid comprehension of the information they contain.
Infographics can be a great way to educate your audience without resorting to visually uninteresting text blurbs. This is particularly true when a graphic may help to explain a vital piece of data.
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Glossary
Conversion Rate
The ratio of conversions for an ad campaign compared to the total number of views or interactions with that ad. A conversion can be defined in several different ways, but is often related to the sale of a product or service.
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