Glossary
Social Media Marketing
Any outreach, paid or organic, via social media channels with the intent to generate engagement, leads and revenue for a company.
Social media sites differ greatly in their demographics and marketing options, so it’s important to research your audience and their preferred social platforms before engaging in social media marketing campaigns.
Related Terms
Glossary
User Experience (UX)
Broadly refers to the entire experience that a visitor to your website or app has. User experience also refers to a design approach that focuses on ease of use and testing to ensure that visitors to your site don’t become lost or confused, and can easily understand and navigate through the site’s infrastructure.
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Glossary
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, refers to myriad tactics and strategies to increase and maintain both individual web page rankings in search engines as well as the site’s ranking overall for specific keywords.
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Glossary
Minimum Viable Product (MVP)
A Minimum Viable Product (MVP) is a term most often used in product development in business. It refers to the least a particular product needs to do in order to be usable by its intended user.
The purpose of the MVP is to create a usable product and get feedback on it immediately, before additional features are added. This can reduce development time by identifying flaws in a product early in the development process.
This can also relate to web-based applications, which often have non-core features that are not needed for the product to work well for a majority of its users.
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