Glossary
Black Hat Tactics
Black Hat Tactics refer to a range of practices that increase a website’s ranking with search engines that are explicitly against the rules established by those engines.
One common example is keyword stuffing, which refers to spamming particular keywords on a page in order to try to rank for those topics. This sacrifices the user experience, since the page is not informational or useful, and is merely attempting to trick search engines.
In general, some black hat tactics may increase a site’s ranking temporarily, but will inevitably damage the site’s reputation and effectiveness long-term.
Related Terms
Glossary
Pagerank
Pagerank is an algorithm developed by Google that is used to estimate how important a particular page is. The primary way this is determined is through analysis of links to that page from outside sources.
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Glossary
Crawl
In web terms, crawling refers to minimally invasive programs that scan webpages and entire websites to catalog their content. Websites should be crawlable and easily interpreted by these programs so that your site is properly represented on search engines like Google and Bing.
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Glossary
Internal Link
Linked text or images on a website that link to other pages on the same website.
Creating logical internal links to related content is important, because it helps search engines relate the various types of content on your site. Websites with a lot of content should have a defined internal linking strategy to help support major topics they’d like to rank for in searches.
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