Glossary
Clickthrough Rate (CTR)
The number of times an ad is clicked compared to the number of impressions it has. Stated differently, clickthrough rate is the ratio of views to clicks. Monitoring clickthrough rates on digital ad campaigns and email sends, for example, can lead to insights that will improve future campaigns.
Related Terms
Glossary
Customer Relationship Management (CRM)
Customer Relationship Management refers to software tools that help to collect, maintain and parse user databases and related information. The most elaborate CRM systems include numerous integrated marketing options that will interface with a company’s database. Popular CRM systems include Salesforce, Hubspot and ServiceTitan.
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Glossary
API
API stands for Application Programming Interface. It’s used most frequently to refer to how two pieces of software or databases can “talk” to one another. Any plug-in you’ve used for a website or integration between a software application and an internal database would be an example of two interfaces interacting with one another.
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Glossary
Project Management Software
Tools created to help teams manage and execute complex tasks related to company campaigns. Many project management tools are online and allow cloud-based collaboration between team members who each have responsibilities within a given project or campaign.
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