Clickthrough Rate (CTR)

Two Factor Authentication, often abbreviated 2FA, is a security precaution in which users must use two separate methods of confirming their identity before gaining access to areas of a website that contain sensitive or personal information.

Two factor authentication is considered standard practice in many industries that conduct medical, financial or otherwise personal business online.

A business listing that appears in Google searches for your business. This listing can include several types of information, such as the business’s address, customer reviews, pictures, company description, phone number or other contact information, and ads or announcements about the company.

Having your Google Business page set up and regularly updating and maintaining it is an important step in making sure your company ranks for relevant searches.

Metadata is data that applies to other data. This can seem confusing to some, so for an example, you may take a picture and save it digitally on your computer. That image’s metadata could include information such as when and where the picture was taken. In this way, the file contains both the image itself and additional descriptive data. Other metadata can include creator information and licensing or legal rights related to a file’s use.