Glossary
UTM Parameters
Urchin Tracking Modules (UTMs) are additions to a web page URL that provide specific information to marketers, such as what site the user came from and what marketing campaign the visit should be attributed to.
These are useful in tracking ads to determine metrics like return on investment (ROI).
Related Terms
Glossary
Nofollow
A backlink that carries the “nofollow” HTML tag. This indicates to search engines that should not count as a vote of quality for that site.
Some sites, particularly those with user-generated content, will mark all of their backlinks as nofollow, to avoid abuse of their content systems to generate backlink SEO value for third-party websites.
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Glossary
Organic SEO
Organic Search Engine Optimization (SEO) refers to efforts to increase site ranks for search engine queries. Organic traffic to a website is entirely from search engine queries, rather than referral sites or paid ads.
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Glossary
Web Browser
A program for interfacing with web-based sites and resources on the internet. Popular web browsers include Firefox, Chrome, Safari, Edge and others.
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