Glossary
UTM Parameters
Urchin Tracking Modules (UTMs) are additions to a web page URL that provide specific information to marketers, such as what site the user came from and what marketing campaign the visit should be attributed to.
These are useful in tracking ads to determine metrics like return on investment (ROI).
Related Terms
Glossary
Meta Tags
Meta tags are HTML fields that exist for web pages and help to define its content for search engines. They are primarily used to help search engines structure your site’s content.
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Glossary
Value Proposition
Your value proposition is the worth that your company or brand brings to a prospective consumer, customer or client. In order to create a strong value proposition that sells your worth well, it’s important to understand the perspective of those who will use your products or services. By framing the proposition in terms of what it will do for them, you’ll show clear value to prospective customers.
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Glossary
Full Stack
Refers to both the front end (what the user sees on a website) and back end (processing, data storage, etc.) of a website. Full stack developers are those who work in design environments for both front- and back-end projects.
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