Glossary
Boutique Web Design Agency
Website design group that creates custom, more personalized websites for their clients. Many organizations choose to work with boutique agencies because it’s easier to develop an ongoing relationship with them and craft a unique website that separates a company from their competition. Conversely, some boutique agencies are small enough that they cannot provide comprehensive web and marketing services, but rather specialize in a small subset of project types.
Related Terms
Glossary
Sitemap
A structured file that catalogs and organizes a website, for easy, readable access by search engines.
A sitemap should be submitted to major search engines when you create a site, and also any time you have large-scale restructuring of the site. New sitemaps do not need to be generated every time a new page goes live. These will usually be crawled by search engines and added to the number of indexed pages on a site.
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Glossary
Internal Link
Linked text or images on a website that link to other pages on the same website.
Creating logical internal links to related content is important, because it helps search engines relate the various types of content on your site. Websites with a lot of content should have a defined internal linking strategy to help support major topics they’d like to rank for in searches.
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Glossary
Open Rate
Open Rate is the percentage of people who open a mass email sent by a brand or individual. Open rates can be monitored and analyzed to assess for deficiencies in email quality and relevance to the audience.
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