Glossary
Lead Nurturing
Once a prospective customer is in your database and can be contacted in some way, lead nurturing refers to the communications provided to that person in order to guide them further along the path toward your products or services.
A classic lead nurturing technique is via email marketing, wherein a series of emails will be sent that are intended to inform the person about your brand and increase their interest in trust in utilizing your products or services.
Related Terms
Glossary
Responsive Web Design
Responsive Web Design is a model in which websites are created with different screen sizes in mind, across device types (desktop computers, mobile phones, tablets). A responsive design will adjust itself in real-time according to the screen size of the device the user is viewing the site on.
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Glossary
Web Browser
A program for interfacing with web-based sites and resources on the internet. Popular web browsers include Firefox, Chrome, Safari, Edge and others.
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Glossary
Nofollow
A backlink that carries the “nofollow” HTML tag. This indicates to search engines that should not count as a vote of quality for that site.
Some sites, particularly those with user-generated content, will mark all of their backlinks as nofollow, to avoid abuse of their content systems to generate backlink SEO value for third-party websites.
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