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The Sales Funnel is a term that refers to the journey customers take on the path toward becoming a paying customer. It is often displayed as a visual model that indicates a journey through successive steps.

Originally, Above the Fold referred to print newspapers, and described everything on the top half of the front page.

In website design, Above the Fold refers to any elements that are visible at the top of a webpage, usually the site’s homepage, without having to scroll down.

Optimizing the design of your homepage above the fold can be important to make a good first impression and clarify the intent of your website for the user. However, on some mobile-first or app-based sites, other considerations present themselves, since scrolling for the majority of a page’s content is more expected on these platforms.

Organic Search Engine Optimization (SEO) refers to efforts to increase site ranks for search engine queries. Organic traffic to a website is entirely from search engine queries, rather than referral sites or paid ads.