Glossary
A/B Testing
A/B Testing refers to controlled marketing experiments done to test different approaches to marketing campaigns. You’ll see it used most often in areas such as email marketing, with things like different headlines, or different offers. Or web design, where the copy and layout of a page will be tested in two different ways.
Within the experiment, you’ll split the audience who sees each, then monitor the results.
Using this method, you’re able to collect data on what approaches work best to get a desired outcome, such as email clicks, online purchases or newsletter subscriptions.
Related Terms
Glossary
User Interface (UI)
User Interface refers to the actual architecture of a site that allows a user to engage with it and navigate it. It is closely related to user experience (UX) but not identical.
View Definition
Glossary
Javascript
JS, or Javascript, is a programming language used on numerous websites. Most sites you visit incorporate JS in some way to define the behavior of the site when a user takes particular actions.
View Definition
Glossary
Minification
Minification refers to the reduction in file size for website elements.
The purpose of this is to reduce the load time of your website, which can increase when it has to load large files. This is better for the visitors to your site, and is also preferred by search engines, which will often base rankings on page load times.
View Definition