Javascript

Breadcrumbs provide a navigation trail for users on a website. If they’re in a particular sub-section of the website, breadcrumbs allow them to see how they got there and what previous, high-level topic pages they could view as well that link to their current page.

Having a clear breadcrumb structure for a website is important, since it relates to user experience and avoids confusing visitors to your site.

An approach to web-based marketing that emphasizes attracting people to your site, and its products and services, through informational content that is searched and shared.

This is in juxtaposition to paid marketing, which pays money to present ads and similar placements in order to draw people to your site. In an inbound marketing model, organic search traffic is the primary driver of traffic to many key pages.

Infographics are images displayed on web browsers that contain visualizations of data or information in ways that aim to aid comprehension of the information they contain.

Infographics can be a great way to educate your audience without resorting to visually uninteresting text blurbs. This is particularly true when a graphic may help to explain a vital piece of data.