Javascript

Analytics in digital marketing can refer to any type of analysis of data collected from a digital source. Trends and insights from this data can inform business decisions.

Google Analytics is a specific analytical platform, designed to monitor and analyze web traffic. However, there are hundreds of different analytical tools available online, and thousands of types of analysis. Structuring your analysis to focus on the most important data points is key in avoiding confusion.

A Minimum Viable Product (MVP) is a term most often used in product development in business. It refers to the least a particular product needs to do in order to be usable by its intended user.

The purpose of the MVP is to create a usable product and get feedback on it immediately, before additional features are added. This can reduce development time by identifying flaws in a product early in the development process.

This can also relate to web-based applications, which often have non-core features that are not needed for the product to work well for a majority of its users.

An acronym that stands for Cost Per Thousand. The number most often refers to the number of impressions an ad receives. This could be on a video channel (television or streaming), social media, banner display ad, or other marketing channel.