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Generally refers to pages on a website designed with one specific purpose in mind, usually related to capturing a lead or sale.

Best practices for landing pages include minimizing ancillary information so that there is only one, prominent option for action by a user. This helps focus their attention and can lead to increased lead generation.

Your value proposition is the worth that your company or brand brings to a prospective consumer, customer or client. In order to create a strong value proposition that sells your worth well, it’s important to understand the perspective of those who will use your products or services. By framing the proposition in terms of what it will do for them, you’ll show clear value to prospective customers.

A structured file that catalogs and organizes a website, for easy, readable access by search engines.

A sitemap should be submitted to major search engines when you create a site, and also any time you have large-scale restructuring of the site. New sitemaps do not need to be generated every time a new page goes live. These will usually be crawled by search engines and added to the number of indexed pages on a site.