Landing Page

A backlink is linked text on a website that sends the user to another website. You’ll often see sources cited in articles via backlinks to another source.

Backlinks are extremely important for website authority, because you are aligning yourself with related websites and sources within your industry. It’s just as important to work toward obtaining links from other sites to yours, which signals to search engines that your website is useful and trustworthy. Many strategies exist for maximizing a site’s backlink profile.

A comprehensive brand document that outlines the guidelines for presenting a company and its brand image in both digital and physical placements.

Elements of a style guide can include color scheme, acceptable logos and uses of those logos, the tone and character of marketing copy, and any taglines or rules that are specific to the brand that may supercede generic grammatical rules.

Affiliate marketing is a program wherein third-party individuals or websites (affiliates) generate traffic or leads to a particular product, company or service. These affiliates then get revenue from leads or sales generated by their efforts.

This is common in influencer marketing, for instance, where an image or video will link to certain products, and the influencer will receive a small portion of any sales made from the link they provide. Certain industries will have opt-in programs as well, such as photography sites that provide affiliate links to the gear they use in exchange for revenue from the companies who benefit.