Glossary
Landing Page
Generally refers to pages on a website designed with one specific purpose in mind, usually related to capturing a lead or sale.
Best practices for landing pages include minimizing ancillary information so that there is only one, prominent option for action by a user. This helps focus their attention and can lead to increased lead generation.
Related Terms
Glossary
B2C
B2C stands for Business to Customer, and refers to products or services sold directly to individuals who are the users of the product. Major retailers for things like clothing and hobby goods are examples of B2C businesses.
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Glossary
Accessibility
Accessibility as it refers to websites is the idea of ensuring those with disabilities can still interact with your website without significant restrictions.
There are numerous best practices to ensure accessibility, and they have evolved in recent years. Staying compliant with accessibility guidelines is both good for your potential user base and will aid your site’s rankings, since these considerations are starting to inform how algorithms view and rank sites.
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Glossary
Site Speed
Refers to the speed at which the elements on a web page load. Site speed relates to ease of use, and is also a metric used by search engine algorithms in determining site health.
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