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Blogs written by a third-party organization or individual for a website on a specific topic. Guest blogs usually come with the expectation that the writer’s organization is linked and/or mentioned within the article or author biography. This provides a passive benefit for the writer to promote their efforts elsewhere, while also providing relevant information for the site’s readers.

Depending on the policies of the publishing site, the blogs may be subject to editorial review.

Cost per lead is a model wherein companies pay a third-party service to provide leads for their business. This may be on an ad hoc basis or in a subscription model, with varying rates for different volumes and types of leads.

Really Simple Syndication, or RSS, is an application that allows people to easily track updates to a website. It’s commonly used to follow updates to website blogs.