Growth is necessary for the success of any business, but doing such for your small business can be expensive. It does not need to feel that way! We have found a few FREE and effective ways to grow your small business.
Here are five simple ways to grow your business without breaking the bank:
1. List your business on Google My Business
Most people search for products or services online, so why not use the power of the world's largest search engine for clients to find you. Google My Business is a free service that allows you to show up on the map when people search for a local business. For more information you can start our series on how to get started with Google My Business.
2. Build an email list
Email marketing plays a vital role in customer engagement irrespective of the type of small business you own. Email marketing plays a significant part in retaining customers. Email marketing is a cost-effective way of engaging customers and growing your small business.
3. Reward your team (or yourself) when they meet or exceed expectations
Reward your team for meeting budgets and timelines. A 3 percent bonus is cheaper than a 13 percent increase in costs. In the same attitude of positivity, be sure to be responsive to your team, not reactive.
4. Give back to your community
Building brand awareness in your local community is a great way to attract new business. Consider a sponsorship or participating in a community event to raise your business profile. An easy example is donating to local youth sports.
5. Build relationships.
Solid relationships may be the most important thing to your new business. Go to meetings, meetups, panel discussions at universities, and join your local chamber of commerce. These events and opportunities are almost always free, and the people there are motivated to collaborate more often than not.
It's easy to feel overwhelmed by all the input on your business and how you "should" handle operations. Ultimately, our goal is to empower you and your team to tackle the woes of owning a business in the modern age.
"But this common saying has given me a certain amount of comfort - a saying which cannot take away, but can at least lessen, the grief that I feel, and the saying is, that Rome was not built in one day."
-Queen Elizabeth I
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