Can you help if we've been penalized by Google?

No. The system scales to the business. A company running Google Ads and a basic CRM needs a simpler setup than a national publisher with six traffic sources. The intelligence layer is scoped during the free assessment — you'll see exactly what gets built and what it costs before committing.

Yes — when the math works. PPC is worth it if your customer lifetime value exceeds your cost per acquisition by a healthy margin. For a plumber, a $30 click that produces a $5,000 job is excellent. For a $10 product with no repeat purchase, it probably isn't. The free audit includes a breakeven analysis so you know before you spend.

That depends on your market, your margins, and your goals. We don't set minimums. During the free audit, we'll show you what competitors are spending, what keywords cost in your space, and what budget range makes the math work. The budget should be based on projected revenue, not an arbitrary monthly number.