FAQ
What's the difference between PPC and SEO? Do I need both?
PPC generates leads immediately — you pay per click, traffic starts the same day. SEO builds authority over months, then compounds — the traffic is free once you earn the rankings. Running only paid is renting attention. Running both means paid fills the pipeline now while organic builds the asset that produces leads long-term.
Related Questions
No. The system scales to the business. A company running Google Ads and a basic CRM needs a simpler setup than a national publisher with six traffic sources. The intelligence layer is scoped during the free assessment — you'll see exactly what gets built and what it costs before committing.
Read full answerShared Slack channel, direct access to the people doing the work, and a standing meeting cadence you choose. No account managers relaying messages. The person you talk to is the person building the thing.
Read full answerInitial ranking movement typically appears within 60–90 days. Meaningful traffic growth takes 3–6 months. The compounding effect — where existing content accelerates new content — usually kicks in around month 6. We track and report monthly so you can see the trajectory, not just the snapshot.
Read full answer