FAQ
What's the difference between PPC and SEO? Do I need both?
PPC generates leads immediately — you pay per click, traffic starts the same day. SEO builds authority over months, then compounds — the traffic is free once you earn the rankings. Running only paid is renting attention. Running both means paid fills the pipeline now while organic builds the asset that produces leads long-term.
Related Questions
Local SEO targets geographic searches — "plumber near me," "best restaurant in [city]." It involves Google Business optimization, local schema markup, and location-specific content. National SEO builds topic authority across broader searches. Most businesses need both layers running in parallel, weighted based on where the revenue comes from.
Read full answerMost major CRMs (Salesforce, HubSpot, Zoho), Google Analytics, Google Ads, Meta Ads, call tracking systems, and custom databases. If your business runs on it, we can probably connect to it. The goal is automated data flow — no manual exports, no spreadsheet stitching.
Read full answerBoth. The systems are the same — scoped to fit. A local service business gets the same analytical rigor as a national publisher. What changes is the scale, not the approach.
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