What's the difference between PPC and SEO? Do I need both?

No. The system scales to the business. A company running Google Ads and a basic CRM needs a simpler setup than a national publisher with six traffic sources. The intelligence layer is scoped during the free assessment — you'll see exactly what gets built and what it costs before committing.

Yes. Every site ships with a content management system and training documentation. You can update text, images, blog posts, and basic page content without touching code. For structural changes or new features, that's what the ongoing relationship is for.

Business intelligence connects your marketing data to your revenue data. Instead of checking five dashboards and guessing what's working, you get one view that shows which channels generate actual sales, which are burning budget, and what to change next month. If you're spending money on marketing, you need to know what it's producing.