How long does it take to see results?

That depends on your market, your margins, and your goals. We don't set minimums. During the free audit, we'll show you what competitors are spending, what keywords cost in your space, and what budget range makes the math work. The budget should be based on projected revenue, not an arbitrary monthly number.

Local SEO targets geographic searches — "plumber near me," "best restaurant in [city]." It involves Google Business optimization, local schema markup, and location-specific content. National SEO builds topic authority across broader searches. Most businesses need both layers running in parallel, weighted based on where the revenue comes from.

Revenue, not clicks. Every campaign is tracked from ad impression through to closed sale. We report on cost per acquisition, return on ad spend, and actual revenue generated — not vanity metrics like impressions or click-through rates. If a campaign isn't profitable, it gets restructured or paused.