How long does it take to see results?

Google Analytics shows you website behavior. Business intelligence connects that behavior to revenue outcomes. It answers "which marketing channel produced the most closed deals this quarter" — not just "which pages got the most traffic." The difference is attribution: tracing a lead from the ad they clicked, through the pages they visited, to the sale that closed.

Both. The systems are the same — scoped to fit. A local service business gets the same analytical rigor as a national publisher. What changes is the scale, not the approach.

Monthly optimization. Performance data flows in from day one — heatmaps, conversion paths, bounce points. That data drives copy changes, layout adjustments, and CTA testing every month. Your site converts better in month six than month one. Same traffic, more revenue.