What should I look for when hiring a digital marketing agency?

Yes — when the math works. PPC is worth it if your customer lifetime value exceeds your cost per acquisition by a healthy margin. For a plumber, a $30 click that produces a $5,000 job is excellent. For a $10 product with no repeat purchase, it probably isn't. The free audit includes a breakeven analysis so you know before you spend.

Local SEO targets geographic searches — "plumber near me," "best restaurant in [city]." It involves Google Business optimization, local schema markup, and location-specific content. National SEO builds topic authority across broader searches. Most businesses need both layers running in parallel, weighted based on where the revenue comes from.

We write it. Every piece is scoped against the content architecture — target keyword, search intent, internal linking targets, and angle are defined before writing begins. If your team wants to contribute subject matter expertise, we build that into the workflow. But the research, writing, and optimization are handled.