What should I look for when hiring a digital marketing agency?

Local SEO targets geographic searches — "plumber near me," "best restaurant in [city]." It involves Google Business optimization, local schema markup, and location-specific content. National SEO builds topic authority across broader searches. Most businesses need both layers running in parallel, weighted based on where the revenue comes from.

You get a competitor audit, strategic assessment, and a roadmap scoped to your business — before any money changes hands. It's a working session, not a sales pitch. If the fit isn't right, you leave with a useful document anyway.

No. The system scales to the business. A company running Google Ads and a basic CRM needs a simpler setup than a national publisher with six traffic sources. The intelligence layer is scoped during the free assessment — you'll see exactly what gets built and what it costs before committing.