What should I look for when hiring a digital marketing agency?

Initial ranking movement typically appears within 60–90 days. Meaningful traffic growth takes 3–6 months. The compounding effect — where existing content accelerates new content — usually kicks in around month 6. We track and report monthly so you can see the trajectory, not just the snapshot.

Monthly optimization. Performance data flows in from day one — heatmaps, conversion paths, bounce points. That data drives copy changes, layout adjustments, and CTA testing every month. Your site converts better in month six than month one. Same traffic, more revenue.

Both, but the custom work is where the real value shows up. Calculators, directories, member portals, product configurators — tools that earn traffic and generate leads on their own. The LTC News Cost of Care Calculator drives thousands of monthly visits as a standalone resource.